Phoenix Brewery sponsored the kit of Brighton & Hove Albion during the 80s, a period of time when the Albion veered away from the traditional blue and white stripes.
Phoenix Brewery's deal with the Albion was struck in October 1983, once the season had already begun. For the first few games of the season, Brighton wore a shirt without a sponsor. The Seagulls' deal with the brewery ran until the end of the 1986 season, then NOBO took over.
The Phoenix Brewery brand that all Albion fans will recognise was not actually a brewing company, during the time it sponsored them, but a company that controlled 400-500 pubs based in Brighton and the South Coast. However, the Phoenix Brewery name goes back a lot further, all the way back to the 1820s. Here's a short timeline of events:
Tamplin & Son's was founded by father and son, Richard and Henry Tamplin. They opened a site at Albion Street called the Phoenix Brewery. This brewery later became the largest in Sussex with a workforce of 150 men.
By 1983, three generations of the Tamplin family had passed away, which saw the end of the family name on the board of directors.
Tamplins were acquired by Watney, Combe, Reid and Co of London, although they continued to trade under the Tamplins brand. At this time, Tamplins were battling with local rival, The Kemp Town Brewery, for the Brighton trade.
On the 28th November 1973, the last pint of beer was brewed at the Phoenix Brewery. Several years later the brewery building was demolished.
The Phoenix name lived on as Watney's Southern (previously Watney, Combe, Reid and Co), based at Richmond Terrace, was renamed Phoenix Brewery in 1982. Although the name suggests otherwise, this Phoenix Brewery did not actually brew any beer; it was a business that managed 400-500 Brighton based pubs.
Just a few months later, in October 1983, Phoenix Brewery became the second ever shirt sponsor of Brighton & Hove Albion.
Interesting fact: Tamplin and Son's founder, Richard Tamplin, was also a cricketer for Sussex. He made two appearances between 1827 and 1828.
Fans' Favourite have produced a retro football scarf inspired by the first shirt sponsored by Phoenix Brewery, a variation of which was worn during the 1983 FA Cup Final. You can purchase it by clicking here.